Flo is a women's health tech app that helps women track their fertility window. It's now valued at a whopping US$800 million. Yeah the girls.
Background: Flo (which has no connection to rapper Flo Rida) is a women's health tech app founded back in 2016 to help women track their fertility window.
What happened: Since then, the app has grown to around 200 million users globally, and it's expanded its features to offer a personalised cycle analysis. It also offers connects users to content and expert-led courses, so they can be more proactive about their health. Neat, huh?
What else: Over the past 12 months alone, Flo's subscriber base has increased four-fold. And, thanks to a new US$50 million capital raise that just closed, the company's now valued at a whopping US$800 million. Yeah the girls.
💡Women's health tech - or fem-tech - is become an increasingly competitive space. Five years ago, the word 'fem-tech' didn't even exist. But in less than five years time, the industry has the potential to reach a huge US$50 billion.
💡Historically, men have gotten the lion's share of attention when it comes to health-tech. But in recent years, there's been a big push to close the gender health gap.
💡And investors are catching on. They're recognising an opportunity to reach an under-served market. Now, we see tonnes of apps and tech hardware dedicated to women's health. Even Apple (finally) added a cycle tracking feature in their Health app.
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