Background: Flight Centre is the ASX-listed travel business that started as a humble Aussie shopfront back in 1982. Interestingly, it still has a massive physical footprint globally - we're talking more than 450 stores. And, while Flight Centre still has agents booking your Bali or Vietnam getaway, it's now got a big focus on corporate travel. In fact, corporate travel made up 51% of the group's total transaction value in the first half of FY26.  

What happened: Now, Flight Centre has announced the acquisition of UK-based creative agency Fresh Approach. And at first glance, that seems a little strange since Fresh Approach specialises in brand experiences, events and corporate meetings.    

What else: Flight Centre is trying to become a one-stop shop for corporate clients. So instead of just booking your flight to a conference, it now wants to run the entire conference. Flights, hotels, events, experiences... the whole shebang.    

What's the key learning

💡 The real money isn't always in the core product... it's in owning more of the customer journey. Flight Centre's core business of booking travel is competitive and relatively low-margin.  

💡 Expanding into adjacent services can boost revenue and margins. With profit margins around 3.8% (down from 4.1%), moving into events and experiences opens up higher-value opportunities.  

💡 More touchpoints means more control. By managing everything from flights to full corporate events, Flight Centre can capture more revenue and make it harder for customers to switch providers.