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1
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· Posted on
February 21, 2024

Foxtel launches a top secret project that will aggregate streaming aggregators. But who will aggregate the aggregator's aggregator?

Foxtel is launching a new brand with a secret name under "Project Magneto".

What's the key learning?

  • Foxtel's new project will be a streaming aggregation offering that will create an all-in-one platform for local content, where it's partnering with local streaming services.
  • When there are too many products in an industry, we often see an aggregator step in to simplify the experience.
  • Foxtel sees this as an opportunity to shake things up in the streaming industry and pull together the local streaming offerings in one place.

👉 Background: Foxtel, the pay TV company owned by News Corp + Telstra, is no stranger to launching new brands. They've launched Fox Sports, Foxtel Media, Binge, and Kayo.

👉 What happened: Now, Foxtel is launching a new brand with a secret name under "Project Magneto". It'll be a streaming aggregation offering that will create an all-in-one platform for local content. And, Foxtel is partnering with local streaming services to make this happen.

👉 What else: This launch means no more scrolling through Binge and Stan to find the show you want to watch, because you'll have them all in one place.

What's the key learning?

💡When there are too many products in an industry, we often see an aggregator step in to simplify the experience. Think: insurance comparison with iSelect or travel comparison with Expedia.

💡Foxtel sees this as an opportunity to shake things up in the streaming industry and pull together the local streaming offerings in one place.

💡But the irony is that streaming services are already aggregators of content. And now, Foxtel's planning to aggregate the aggregators. So what's next?!

‍

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