Foxtel announced it will continue its two-decade-long partnership with ESPN across Kayo and Fox Sports.
👉 Background: Foxtel is the Australian pay TV network that launched back in 1995. It's a collab between News Corp (think: Fox) and Telstra (think: Tel).
👉 What happened: In 2018, Foxtel launched its streaming services, including Kayo, which effectively cannibalised its traditional business. But it worked - Foxtel now has more than 4.5 million subscribers and more than 3 million sports subscribers.
👉 What else: Now, it's announced it will continue its two-decade-long partnership with ESPN across Kayo and Fox Sports. We're talking about the NBA, NFL, Major League Baseball, and college sport games.
💡In the age of streaming, the strength of a platform often lies in the diversity and quality of its content.
💡Let's be real here, the NBL is good... But you ust can't compare the quality of Australia's best vs the world's best.
💡It’s a strategic move for Foxtel, because they’re hoping the popularity of US sports in Australia will drive more subscribers to their streaming platforms.
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