👉 Background: In November last year, OpenAI released the first consumer version of ChatGPT, which beaome the fastest-growing consumer app ever. But Bard? Not quite as popular. In fact, in August it had 183 million visits, which is 13% of what ChatGPT received, according to Similarweb.

👉 What happened: Now, Google has released the latest version of Bard in the biggest update since its release. It will:

• Integrate with your Gmail, Google Docs, and even YouTube
• Summarise meeting notes made in Google Docs
• Find insights in your 10,000-row Google Sheets
• Find particular details in old emails (not creepy at all 👀)

👉 What else: Google learnt that people found Bard "neat" and "novel" but didn't really integrate it into their lives. But with more use cases, they're hoping that this will change.

What's the key learning?

💡Shifting a product from an optional feature to a daily essential isn't for the faint-hearted. But Google has already got a leg up,

💡Many of the products you use every day are Google products. So by weaving Bard into the Google ecosystem, it moves from becoming a standalone product to a critical 'assistant' when using other Google tools.

💡This integration creates a virtuous cycle: the more useful Bard becomes, the more people use it and the more data Google gathers to make it even better.

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