Google will finally bid farewell to its wearable glasses.
👉 Background: Back in 2013, Google unveiled its first version of Google Glass - the wearable device that gave people access to a computer on their face.
👉 What happened: The smart glasses were discontinued in 2015 because they were expensive, supposedly poorly designed and there were concerns about privacy. So Google pivoted to sell these babies to big enterprises.
👉 What else: But now, after its big push of Google Glass in big enterprises, Google will finally bid farewell to its creepy, wearable glasses. And they weren't the only ones to fail in this space.
💡 The people have spoken! It doesn’t matter how much size and scale a company has, if the market doesn’t want what you’re selling, you’ll eventually find out.
💡 Google isn't the only business to struggle with making smart glasses shine.
💡 So while the concept sounds good in theory… a computer on your face vs a computer on your phone just isn’t stacking up right now.
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