Grill'd is an Aussie burger chain that specialises in so-called 'healthy burgers' (if that exists).
Background: Grill'd is an Aussie burger chain that specialises in so-called 'healthy burgers' (if that exists). It launched back in 2004, and now has around 150 restaurants Australia-wide.
What happened: Those darn supply chains have led to pretty severe pricing pressure at your local café, the petrol pump...and restaurants. Meat prices hit a three-year high in October last year, and have been rising ever since
What else: Now, Grill'd is going to up its prices at the end of March. And, they will convert two of its restaurant into meatless restaurants.
💡As the price of meat continues to rise, alternative meat producers are becoming a competitive choice for restaurants.
💡Australia's meat supply chain has been hit by droughts, bushfires, and now pandemic-related absenteeism. And as supply decreases, but demand increases (or stays the same), the price of meat increases.
💡Alternative meat producers on the other hand aren't facing the same supply issues. And it's becoming easier and less expensive for companies to create these products, which brings down the costs for restaurants like Grill'd.
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