Hasbro has released some pretty ugly quarterly earnings.
👉Background: Hasbro is the toymaker that founded way back in 1923 by the Hassenfeld Brothers. Get it? Has-Bro. It owns a pretty iconic portfolio of brands like Peppa Pig, Transformers, Monopoly Nerf, G.I Joe and the list goes on.
👉 What happened: But now, Hasbro has released some pretty ugly quarterly earnings. Its entertainment segment saw revenue fall 34% compared to last year. And its film and tv segment saw revenue drop 26%.
👉 What else: So it’s share price dropped to its lowest level since 2015. After these alarming results, Hasbro has said it will focus on its bigger brands with stronger profits to get back in the good books.
💡Focus and product prioritisation can be the gateway to business success. Let’s run the numbers: Hasbro has a portfolio of nearly 1,500 brands across more than 100 categories.
💡This large number of products means its focus can be spread veeeeery thin. So now, rather than doing a lot of things “okay”, Hasbro is looking to narrow its product portfolio and focus on fewer, bigger things
💡The bigger, more profitable brands include Peppa Pig, Transformers as well as Dungeons and Dragons. So it’s a bit of a wakeup call for the other thousand brands, which may not get the love they are looking for over the next few years.
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