Heinz is big in the condiment space, but now it's taking product inspo from TikTok trends.
👉 Background: Heinz is big in the condiment space (think: sauces in literally every flavour you can think of).
👉 What happened: You may have seen a TikTok trend making the rounds where people dip their burgers into different sauce-and-chips combos. Heinz saw that and thought...let's see what we can do 🤔 .
👉 What else: They introduced a new Dip & Crunch product, courtesy of the trend. So, it looks like TikTok is once again making waves in ALL kinds of industries.
💡 Move over traditional market research, TikTok trends are the new indicator of what's hot... and what's not. And, it's free 🤑 .
💡 Market research used to involve gathering info about an industry, interviewing customers, looking at competitors... Ya know, it was pretty full-on. These days, TikTok trends are kinda doing the work for companies.
💡 Instead of businesses going to the consumer... consumers are going to businesses. And it's effective: in fact, 24% of marketers say TikTok helps them reach their business goals. No wonder Heinz went there for product inspo.
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