HubSpot is a software-as-a-service company... but now, it's stepping into the media space.
Background: HubSpot is a software-as-a-service (SaaS) platform. It's like a one-stop-shop for businesses to manage their marketing, sales and customer service.
What happened: Now, it's launched a new media platform to produce podcasts and distribute them on HubSpot's website.
What else: HubSpot's leveraging its position as a leader in the software space to help raise the profiles of newbie creators. And they ain't the only ones stepping into the creator space.
💡As old distribution channels like ads and blog posts become expensive and redundant, software companies need new ways to reach their audiences.
💡 HubSpot used to use blogs to drive interest in a company's products and services. But now, it needs to create a new program to drive this interest.
💡They aren't the only ones. Salesforce launched Salesforce+ - a streaming service with podcasts and live experiences. And LinkedIn launched its own Creator Accelerator Program.
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