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· Posted on
February 21, 2024

One person's Malm bed is another's treasure so IKEA is launching a second-hand marketplace

IKEA are the big blue and yellow furniture lords (with the one Allen key to rule them all).

What's the key learning?

  • IKEA are launching a new platform for second hand goods called As Is
  • Used furniture is set to be a $23 billion industry by 2025, and IKEA wants in
  • Used furniture is at least 50% cheaper than new furniture, and it can be picked up immediately.

Background: IKEA are the big blue and yellow furniture lords (with the one Allen key to rule them all). The first IKEA store landed in Oz back in 1975, bringing with it the mighty flat pack...and names like Malm and Holsund.

What happened: IKEA are launching a new platform for second hand goods called As Is. Shoppers can return their eligible second-hand goods to the physical store for a refund card...and others can pick up the unloved goodies online.

What else: You can browse the pre-loved goods, reserve the items you want, and head to the store to collect them from early next year.

So what's the key learning?

💡The circular economy is so hot right now. In fact, used furniture is set to be a $23 billion industry by 2025, and IKEA wants in.

💡Furniture can be pretty costly and it can often take months to arrive...particularly now with supply chain issues. But used furniture can kill two Swedish meatballs with one potato mash. Or so the saying goes.

💡Used furniture is at least 50% cheaper than new furniture, and it can be picked up immediately. And it's better for the environment, because it means producing less waste. So, it's not surprising that eco-friendly IKEA are facilitating the second-hand marketplace.

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