IKEA - which is always ahead of the curve - is launching a new AI-driven interactive design experience.
👉 Background: IKEA is the Swedish furniture giant famous for pioneering flat pack furniture that can ruin your relationship in one fell swoop. From the very start in 1943, IKEA has changed the furniture shopping experience.
👉 What happened: Back in 2017, IKEA launched its first augmented reality app called IKEA Place. Now, IKEA's launching a new AI-driven interactive design experience.
👉 What else: This'll let customers design and visualise their own living spaces with digitised furniture on their smartphones.
💡As the number of smartphone users grows globally, businesses are looking for new ways to harness the power these devices hold to drive profits. For retailers, one of those ways is through augmented reality (AR).
💡AR overlays digital visualisations into the real world and shoppers love it. In fact, 40% of customers would be willing to pay more for a product if they could experience it through AR. And, 71% of shoppers would shop at a retailer more often if they offered AR.
💡It’s particularly useful for big, costly purchases - like furniture - where you’re worried about making the wrong decision. So, IKEA is definitely on the Malmy with this one.
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