👉 Background: Jenny Craig has been a big name in the weight loss game for the past 40 years. It had over 700 weight management centres across Australia, the US, Canada, and New Zealand. Not to mention its high profile ambassadors like Mariah Carey, Brendan Fevola and Casey Donovan.

👉 What happened: With the rise of online weight loss programs, Jenny Craig was struggling to adapt and stay afloat. Not to mention, the pandemic which hit in-person businesses hard.

👉 What else: Last week, Jenny Craig announced it would close in the US and Canada only and continue in Australia. But fast forward 7 days and  they've appointed voluntary administrators for the Australia and NZ business too.

What's the key learning?

💡Being healthy is no longer just about being skinny. Over the past decade, we've seen a major shift towards prioritising holistic wellness - not just focusing on weight loss but also on overall wellbeing.

💡We've also seen the growth of  weight loss programs done digitally too. In fact, global digital health and wellness market is expected to grow at over 20% year on year over the next 6 years. We're talking a market size over $1 trillion USD by 2028.

💡And while Jenny Craig isn't quite bankrupt yet, it needs to evolve to its customers needs to stay alive... Or go down the Weight Watchers route and start offering prescription weight loss drugs.

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