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· Posted on
February 21, 2024

Just Cuts trims the competition after seeing its biggest January in five years thanks to cossie livs

Just Cuts has had its biggest January for the last five years.

What's the key learning?

  • With the cost of living still climbing, households are picking up more cautious spending habits and Just Cuts is raking in the benefits.
  • Just Cuts is an example of a “recession-proof” business that performs well… or even betterduring tough economic conditions.
  • National retail data shows that households are opting for budget options for a bunch of regular purchases…like haircuts.

👉 Background: Just Cuts is the budget hair salon you’ve probably seen in your local shopping centre. In fact, there are 190 stores across Australia and 34 across New Zealand and the UK.

👉 What happened: Now, Just Cuts has had its biggest January for the last five years - we’re talking a 30% rise in sales from 2022 figures.

👉 What else: And so, with cossie livs (cost of living) still climbing, households are picking up more cautious spending habits and Just Cuts is raking in the benefits.

What's the key learning?

💡 In an uncertain economy, the cream of the crop rises to the top. Just Cuts is an example of a “recession-proof” business that performs well… or even betterduring tough economic conditions.

💡After a year of splurging on luxuries, spending is now starting to slow down. In fact, national retail data shows that households are opting for budget options for a bunch of regular purchases…like haircuts.

💡And while there’s still a market for luxury hair salons and beauty services, households are veering towards budget-friendly businesses like Just Cuts.

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