👉 Background: Many artists have been selling their music catalogues of late. There's Shakira, Fleetwood Mac and John Lennon, just to name a few... And these deals are being signed for no small sum 💰.

👉  What happened: Recent reports show some artists and songwriters are banking nearly 15 times their annual income for their catalogues, but the bigger the star, the more the moula. And now, Justin Timberlake has joined the crew.

👉 What else: He sold 100% of his solo tunes to Hipgnosis, a UK intellectual property and song management company. The deal is worth a rumoured $100 million, but we reckon they'll get bang for their buck in the long term.

🔔 What's the key learning?

💡 There's a new asset in town, and it's called the music catalogue. Companies like Hipgnosis are acquiring music rights because they're considered stable assets that generate consistent revenue.

💡Back in the day, songwriting catalogues generally sold for about 8 to 12 times the revenue generated from songs. Now, we're talkin' 25 to 30 times because of the growth of streaming platforms.

💡 These songs not only create a stable revenue stream... but they also have the potential to grow, thanks to royalties from tracks being featured on TV shows, films, video games and (obvi) TikTok!