👉Background: Kanye West, who legally changed his name to Ye, has been in the spotlight for yeaaaars.

• He had early bangers like Gold Digger and Jesus Walks
• He ripped the mic out of Taylor Swift's hands at the VMA awards ("Imma let you finish")
• He's had commercial pursuits like Yeezy's and his partnership with Gap

👉 What happened: Recently, Ye has been banned from Twitter and Instagram for posting some pretty aggressive, racist and anti-semitic views. So now, he is buying a social network called Parler for an undisclosed amount.

👉 What else: Parler isn't small - it raised $20m USD in January 2022 and supposedly has over 11m downloads. This is just the latest example of a well-known public figure snapping up a slice of the media industry.

What's the key learning?

💡Previously, media outlets were owned by journalists and media entrepreneurs, but now, many publications are owned by big names that attract attention through their own reputations, controversies and infamy.

💡Some of the most recent examples:

• Jeff Bezos aka the founder of Amazon bought the Washington Post for $250m USD
• Salesforce founder Marc Benioff who purchased Time magazine for $190m
• Elon Musk who is about to close the $44 billion deal to take over Twitter

💡Kanye will now own his very own slice of the public domain through Parler where can say and do whatever he pleases.

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