No milk, no problem... because Kellogg's wants you to pour water on its cereals.
👉Background: Picture this: you’ve rushed out the door to work after throwing a cereal pack in your bag. But HOLD UP, the office fridge is out of milk! Devastating.
👉 What happened: Kellogg’s has launched its new ‘Instabowls’ to solve this very problem. Niche, yet pretty useful. The bowls contain cereal and milk powder… and just require a little bit of water.
👉 What else: It kinda feels like Sea Monkeys... except you really shouldn't eat those. And Kellogg's Instabowls will be available in fave varieties like Frosted Flakes and Froot Loops.
💡The ready to eat cereals market is growing and Kellogg’s wants its share of the market to grow too.
💡 The global cereal market is expected to grow to $180 billion by 2030 - that’s 7.1% growth each year from now. And ready to eat options are the standout in this category.
💡 Since were all on the go, it seems like everyone is looking for convenience, so Kellogg’s wants to shore up its slice of all that sweet, vitamin-fortified cash.
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