Kim Kardashian's SKKY has just made its first investment in a truffle-infused condiments company called Truff.
👉 Background: Kim Kardashian is the media and business personality who has launched cosmetics brands like KKW Beauty and KKW Fragrance as well as shapewear brand, Skims.
👉 What happened: Last year, Kim K started her own private equity firm called SKKY with a focus on consumer products, media, hospitality, and luxury. Now, SKKY has just made its first investment in a truffle-infused condiments company called Truff.
👉 What else: With this deal, Kim Kardashian has joined the celebrity-turned investors club.
💡Celebrities are shifting from your TV screens to your boardrooms. And the reason is simple: celebs can bring their personal brand and industry knowledge to support their investments.
💡Over the last decade, we've seen an increasing trend of celebrities using their wealth and experience to launch into investing:
💡And while a celebrity-backed investment firm may have the glitz and glam—ultimately, like all investors, it just needs to help businesses succeed.
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