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1
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· Posted on
February 21, 2024

Kim K's made a big investment in truffle sauce so enter new show: Keeping Up with the Condiments

Kim Kardashian's SKKY has just made its first investment in a truffle-infused condiments company called Truff.

What's the key learning?

  • With this deal, Kim Kardashian has joined the celebrity-turned investors club.
  • Celebs can bring their personal brand and industry knowledge to support their investments.
  • Over the last decade, we've seen an increasing trend of celebrities using their wealth and experience to launch into investing.

👉 Background: Kim Kardashian is the media and business personality who has launched cosmetics brands like KKW Beauty and KKW Fragrance as well as shapewear brand, Skims.

👉 What happened: Last year, Kim K started her own private equity firm called SKKY with a focus on consumer products, media, hospitality, and luxury. Now, SKKY has just made its first investment in a truffle-infused condiments company called Truff.

👉 What else: With this deal, Kim Kardashian has joined the celebrity-turned investors club.

What's the key learning?

💡Celebrities are shifting from your TV screens to your boardrooms. And the reason is simple: celebs can bring their personal brand and industry knowledge to support their investments.

💡Over the last decade, we've seen an increasing trend of celebrities using their wealth and experience to launch into investing:

  • Serena Williams launched her own venture capital firm called Serena Ventures, which has invested in companies like MasterClass and Clubhouse.
  • Ashton Kutcher founded a VC firm in 2010 and was an early investor in Spotify, Uber, and Airbnb.

💡And while a celebrity-backed investment firm may have the glitz and glam—ultimately, like all investors, it just needs to help businesses succeed.

‍

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