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· Posted on
February 21, 2024

Kim Kardashian West's shapewear line Skims is collabing with Fendi so prep ya bank accounts

Skims is collabing with Fendi to create a luxury womenswear range...where items can cost as much as $4,200. Whaaaat?!

What's the key learning?

  • Skims is Kim K's shapewear brand that's collabing with Fendi to create a luxury womenswear range
  • Brand collaborations help luxury brands (like Fendi) stay culturally relevant with their customers
  • Fendi's high prices are out of reach for a lot of millennials earning an average salary. So, Fendi's collabing with Skims to come back down to Earth.

Background: Kim Kardashian West is a woman that needs no introduction...but let's run ya through the basics anyway. She's a reality TV mogul and an established businesswoman.

What happened: She's the owner of MANY brands, including her shapewear line Skims. Skims launched in 2019 and is now valued at a whopping US$1.6 billion. And thankfully, it ain't just for high-rollers. You can grab some basics for anywhere between $50 and $100.

What else: Skims is now collabing with Fendi to create a luxury womenswear range...where items can cost as much as $4,200. Whaaaat?!

So what's the key learning?

💡Brand collaborations help luxury brands stay culturally relevant with their customers.

💡Fendi is known for its luxury items...and high prices - but their clothes are out of reach for a lot of millennials earning an average salary. So, to remain relevant with their market, luxe brands like Fendi collab with less-luxe brands like Skims to come back down to earth.

💡And they can scoop up new fans, too. Skims has 3.3 million followers on Instagram, which is 3.3 million more people who could potentially become Fendi customers. We can't deny Kimmy K's got the goods.

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