Skims is collabing with Fendi to create a luxury womenswear range...where items can cost as much as $4,200. Whaaaat?!
Background: Kim Kardashian West is a woman that needs no introduction...but let's run ya through the basics anyway. She's a reality TV mogul and an established businesswoman.
What happened: She's the owner of MANY brands, including her shapewear line Skims. Skims launched in 2019 and is now valued at a whopping US$1.6 billion. And thankfully, it ain't just for high-rollers. You can grab some basics for anywhere between $50 and $100.
What else: Skims is now collabing with Fendi to create a luxury womenswear range...where items can cost as much as $4,200. Whaaaat?!
💡Brand collaborations help luxury brands stay culturally relevant with their customers.
💡Fendi is known for its luxury items...and high prices - but their clothes are out of reach for a lot of millennials earning an average salary. So, to remain relevant with their market, luxe brands like Fendi collab with less-luxe brands like Skims to come back down to earth.
💡And they can scoop up new fans, too. Skims has 3.3 million followers on Instagram, which is 3.3 million more people who could potentially become Fendi customers. We can't deny Kimmy K's got the goods.
Sign up for Flux and join 100,000 members of the Flux family
