Gone are the pirated beats (remember downloading In Da Club?).
Background: LimeWire is the discontinued peer-to-peer file sharing service... most famous for assisting people (illegally) download In Da Club by 50 Cent and infecting millions of computers with viruses.
What happened: Back in the day, LimeWire's software was installed on 18% of all computers in circulation. But after a big battle with the US' recording industry, it had to shut its doors.
What else: Now, two Aussies bought the rights to the name and the logo... and are relaunching the platform as a mainstream digital collectibles marketplace for art and entertainment. Talk about a bitta nostalgia marketing!
💡 Nostalgia marketing is a tool that businesses use to associate their brand with the feeling of comfort triggered by that nostalgic idea.
💡And it works. Customers are more likely to engage with a brand that triggers an emotional response. These Aussies could have started an NFT marketplace under any name...but instead, they chose to play on a brand that users would feel nostalgic about.
💡This concept ain't new. Darrel Lea brought back the Yellow Pages' Not Happy Jan ad from 2000.
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