LinkedIn is the professional's paradise...a social media site designed for white-collar workers to link up, and of course, self promote.
Background: LinkedIn is the professional's paradise. A social media site designed for white-collar workers to link up, and of course, self promote.
What happened: LinkedIn has its own job search feature - and it's extremely popular. In fact, job hires on the platform have increased more than 160% year-on-year. Now, it's rolling out a new job search platform for freelancers.
What else: It's called Service Marketplace, and it's for short-term roles only... putting it in direct competition with big players like UpWork and Fiverr.
💡The job market has changed a lot in the last 10 years, and LinkedIn knows that it needs to keep up. Employees and employment arrangements have started to shift from full-time permanent roles to short-term contract roles.
💡In Australia alone, there are around 1 million independent contractors, and casual employees account for around 23% of employees (up from 20% four years ago).
💡LinkedIn has realised it hasn't been able to monetise the job opportunities that freelancers have created through networking on the platform. So by creating a space for freelancers, LinkedIn can eventually charge clients for job ads. Up here 🧠 for thinkin'.
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