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· Posted on
February 21, 2024

Time to start your side hustle 'cos LinkedIn is launching a freelance job site

LinkedIn is the professional's paradise...a social media site designed for white-collar workers to link up, and of course, self promote.

What's the key learning?

  • LinkedIn is rolling out Service Marketplace - a new job search platform for freelancers looking for short-term roles
  • This move puts LinkedIn in direct competition with big players like UpWork and Fiverr
  • Employees have started to shift from full-time permanent roles to short-term contract roles, and LinkedIn has taken note.

Background: LinkedIn is the professional's paradise. A social media site designed for white-collar workers to link up, and of course, self promote.

What happened: LinkedIn has its own job search feature - and it's extremely popular. In fact, job hires on the platform have increased more than 160% year-on-year. Now, it's rolling out a new job search platform for freelancers.

What else: It's called Service Marketplace, and it's for short-term roles only... putting it in direct competition with big players like UpWork and Fiverr. 

So what's the key learning?

💡The job market has changed a lot in the last 10 years, and LinkedIn knows that it needs to keep up. Employees and employment arrangements have started to shift from full-time permanent roles to short-term contract roles.  

💡In Australia alone, there are around 1 million independent contractors, and casual employees account for around 23% of employees (up from 20% four years ago). 

💡LinkedIn has realised it hasn't been able to monetise the job opportunities that freelancers have created through networking on the platform. So by creating a space for freelancers, LinkedIn can eventually charge clients for job ads. Up here 🧠 for thinkin'.

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