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· Posted on
February 21, 2024

Linktree hits unicorn status after raising $152 million

The folks behind 'link in bio' are now valued at $1.8 billion, making them Australia's newest unicorn.

What's the key learning?

  • Linktree has has hit unicorn status after raising $152 million, which values them at $1.8 billion
  • The founders of the company say they're in the hyper-growth phase
  • The hyper-growth phase is where the market recognises the product is innovative, scaleable... and actually useful. And Linketree is IN the hyper house.

Background: Linktree is an Aussie social media reference page. So, users can share links to their podcast, rap tracks, charity campaigns...you name it.

What happened: Linktree has now hopped on the magic rainbow to unicorn status after raising $152 million, which values them at $1.8 billion.

What else: The founders of the company say they're in the hyper-growth phase and... yah, you reckon?!

🔔 What's the key learning?

💡 There are a few business 'phases' involved in a company's growth. Particularly startups.

💡You've got the:

  • Seed stage - where the prototype of the product is developed
  • Early stage - where the company creates its minimum viable product and launches a test
  • Growth phase - where customers come on board and the company starts to generate revenue
  • Expansion phase - where a company really starts to scale... and in here is the hyper-growth stage.

‍

💡The hyper-growth phase is where the market recognises the product is innovative, scaleable... and actually useful. And Linketree is IN the hyper house.

‍

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