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· Posted on
February 21, 2024

Marketplacer bags a massive $38 million as retailers make a dash for digital

Marketplacer are the crew behind the online marketplaces of Woolies, Myer, Surfstitch...the list goes on.

What's the key learning?

  • As more retailers make the dash to digital, Marketplacer are in high demand. Now, they've raised a huge $38 million in funding
  • Marketplace models allow retailers to expand their product offerings with less risk, and fewer resources of their own.
  • In the marketplace model, retailers connect the customer directly with the supplier...so they can continue to grow without the need to spend more cash. 

Background: Marketplacer is a Melbourne-based software company that helps retailers and other businesses build successful online marketplaces.

What happened: This crew are behind the online marketplaces of Woolies, Myer, Surfstitch...the list goes on. And as more retailers make the dash to digital (thanks to COVID accelerating the shift to online), Marketplacer are in high demand.

What else: Now, the company's raised a huge $38 million in funding. They have been planning to go public for a while...but the plans are on hold for now. Kinda like La Niña putting out summer plans on hold. 

So what's the key learning?

💡Marketplace models allow retailers to expand their product offerings with less risk, and fewer resources of their own.

💡In the traditional wholesale model, retailers take possession of the inventory (i.e. the physical goods), which means they need to store it, track it and pay for it. 

💡In the marketplace model, retailers connect the customer directly with the supplier. And it means they can continue to grow without the need to spend more cash. 

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