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· Posted on
February 21, 2024

Marley Spoon woofs down a Chefgood-size sanga for $21 million

Things were going well for Marley Spoon...until they weren't.

What's the key learning?

Background: Marley Spoon is the global meal kit giant from Berlin. They were founded back in 2014 and things were going well...until they weren't.

What happened: In Q3 2021, Marley Spoon told investors they'd experienced staffing challenges and food cost inflation. And then...for the RKO...their big name investor (Woolies) sold its 10% stake in the company. 

What else: Now, they're buying ready-to-heat meal company Chefgood for $21 million to extend their product offering beyond dinners...to lunches. They reckon this'll help them grow organically and inorganically.

So what's the key learning?

💡When it comes to company growth, there are two ways you can do it: organically and inorganically.

💡Generally speaking, organic growth is when a company grows by increasing its sales and introducing new product offerings. It's essentially any growth that can be achieved with the company's own organic resources. 

💡Inorganic growth is generally growth that's achieved by buying other businesses (i.e. through a merger or acquisition). So, Marley Spoon are keen to ramp up their current business activity and achieve new growth by buying other companies like Chefgood.

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