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2
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· Posted on
February 21, 2024

Match Group launches dating app Stir for single parents

They've got Tinder, Hinge, OkCupid... so this pretty much covers all the love bases.

What's the key learning?

  • Match Group islaunching its next dating app, Stir, which aims to address the huge market of single parents
  • When it comes to entrepreneurial problem solving, there are generally two models: innovative and adaptive
  • Match already has the blueprint for a successful dating app, it just needed to adapt it to solve the problem for single parents.

Background: Match Group is a dating company that owns more than 40 dating apps. We're talkin' Tinder, Hinge, OkCupid...

What happened: Now, it's launching its next dating app, Stir, which aims to address the huge market of single parents.

What else: The idea came about after Match Group found that one in four single parents said coordinating schedules keeps them from being able to go on dates. Howzat for entrepreneurial problem solving!

🔔 What's the key learning?

💡When it comes to entrepreneurial problem solving, there are generally two models.

💡 We've got:

  • The innovative model - which aims to use new, creative techniques to solve a problem
  • The adaptive model - which aims to solve a problem in a tried and tested way.

💡 Match already has the blueprint for a successful dating app. It just needed to adapt it to solve the problem for single parents. And at US$40 a month, Stir could be yet another winner under Match's belt!

‍

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