👉 Background: McDonald's is the fast food chain with the golden arches and the iconic Ronald McDonald and Hamburgler characters.

👉 What happened: Over the past few months, investors have been concerned about a potential Maccas downturn. It rolled out price rises and it also faced a threat from weight loss drugs like Ozempic. But Maccas' first quarter results showed no sign of a slowdown - they announced a 14% jump in its revenue. We're talking a total of $2.32 billion USD for just the quarter alone

👉 What else: So despite the rising fear of Ozempic for fast-food companies, Maccas has shown its resilience once again.

What's the key learning?

💡The ability to adapt has become one of the key attributes for many enduring businesses. For McDonald's, resilience has become a key to their success, even in challenging environments.

💡McDonald's have faced a number of challenges over the past 68 years:

• Changing economic conditions (helloooo value meal-deal)
• The rise of health-conscious eating trends in the 1990s and 2000s (helloooo McCafe and salads)
• The risk of weight-loss medication, which suppresses appetites

💡But over the last 68 years, McDonald's has shown an ability to adapt its menus, offerings and promotions to continually be at the forefront of customers' minds.

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