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· Posted on
February 21, 2024

Meta may allow Europeans to pay their way out of ad-targeting with a new Meta subscription

Meta is considering releasing a paid subscription product—essentially Facebook without ads.

What's the key learning?

  • After receiving a ton of heat from European regulators, Meta is considering to release a paid subscription product that will let users experience Facebook without ads.
  • Regulatory compliance isn't just a buzzword; it's a business imperative.
  • Complying with the EU's data protection laws is vital for Meta, given that Europe is its second-most lucrative market.

👉 Background: Meta (FKA Facebook) has been under a LOT of heat lately in Europe. As we know, Meta analyses a squillion pieces of personal user data to target users with ads.

👉 What happened: Now, the New York Times has revealed that Meta is considering releasing a paid subscription product—essentially Facebook without ads. It's giving... YouTube Premium or Spotify vibes. It would continue to offer free versions of its apps but just turn off ads for users who decided to pay.  

👉 What else: The hope is that by offering this option to European users, it could reduce some European regulators' concerns.

What's the key learning?

💡Regulatory compliance isn't just a buzzword; it's a business imperative. And, failure to comply can result in hefty fines.

💡Meta has already copped a range of fines this year in Europe:

💡For Meta, compliance with the EU's data protection laws is vital, given that Europe is its second-most lucrative market after North America.

‍

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