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1
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· Posted on
February 21, 2024

Meta's Threads catches 70 million users in its new web - with its Twitter lookalike

Meta released its own version of Twitter called Threads, and it took off with a bang.

What's the key learning?

  • Meta has become infamous for "borrowing" features from rivals.
  • When your competitor is facing a crisis, that's your cue to step into the spotlight.
  • In the social media space, user loyalty can be volatile when there are good alternatives.

👉 Background: Meta has become infamous for "borrowing" features from rivals:

  • It "borrowed" Stories from Snapchat
  • It "borrowed" Reels from TikTok

Now, it "borrowed" the whole concept of Twitter... from Twitter.

👉 What happened: Meta released its own version of Twitter called Threads, and it took off with a bang. We're talking 30 million users in the first day and over 70 million users in the first 3 days.

👉 What else: Meta's perfect timing in launching Threads redefines the old saying "strike while the iron is hot."

What's the key learning?

💡When your competitor is facing a crisis, that's your cue to step into the spotlight. Meta has leveraged the ongoing troubles of Twitter to launch its direct competitor.

💡The timing of this decision could lead to a serious competitive advantage for Meta, particularly in the social media space, where user loyalty can be volatile when there are good alternatives.

💡Meta's big play is a reminder that in the business world, knowing when to make a move can be just as crucial as knowing what move to make.

‍

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