Samsung is partnering up with Microsoft to allow gamers to play Xbox even without the console.
👉 Background: Microsoft is the near-US$2 trillion tech company co-founded in the mid-70s. Samsung is the South Korean tech company founded back in the 30s. And recently, these two have been getting real chummy.
👉 What happened: Samsung will partner with Microsoft to offer Xbox Game Pass in its Samsung Galaxy Store. It basically means you won't even need a gaming console to play Xbox anymore.
👉 What else: This shows a willingness from Microsoft to move the Xbox console away from the gaming experience.
💡 The strategy between the two big gaming houses (Microsoft's Xbox and Sony's PlayStation) has officially diverted.
💡Xbox's aim is no longer to sell the most consoles... but to accumulate the most players. It's chosen to go down the path of subscription gaming (i.e. where games can be accessed on consoles, smartphones, TVs... anywhere) to reach 3 billion gamers globally.
💡 PlayStation has stuck with the more traditional path of games being exclusive to the console. It'll be interesting to see which path wins out - or whether can both can succeed in a hugely competitive industry.
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