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· Posted on
February 21, 2024

The new Minions movie is a hit thanks to a classy TikTok trend and that's the power of suiting up, folks

The new Minions flick came out last weekend, smashing the box office thanks to a viral, hilarious TikTok trend.

What's the key learning?

  • The new Minions flick grossed more than $17 million in Australia and it raked US$182 million in the US over the 4-day weekend
  • The success is due to adult fans of the franchise showing up to local theatres wearing full blown suits, as a part of the #Gentleminions TikTok trend
  • Viral marketing is a relatively new style of promotion that relies on the audience to generate the message of a product or service, rather than the company.

👉 Background: The new Minions: The Rise of Gru flick came out last weekend, and it hit the top of the Aussie box office grossing more than $17 million.

👉  What happened: In the US, it raked in US$182 million over the four-day long weekend. And it's success might be due to cheeky, adult fans of the franchise who showed up to local theatres wearing full blown suits.

👉 What else: It's all part of the #Gentleminions TikTok trend, where fans 'showed respect' for the film. And while some cinemas weren't too happy with the trend, Universal Pictures is loving the viral marketing.

What's the key learning?

💡Viral marketing is a relatively new style of promotion that relies on the audience to generate the message of a product or service, rather than the company.

💡While viral marketing came about through social media (think: the ALS ice bucket challenge and #KONY2012) it has really taken off thanks to TikTok.

💡Stats show that around 80% of online businesses now use viral marketing techniques 'cos it's easy and cheap to do. The tricky part is that you never knowwhat's gonna go viral... So you've just gotta keep going and hope the masses love what you're doing!

‍

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