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· Posted on
February 21, 2024

Mobile ordering platform Mr Yum just raised $89 million 

The company's nifty QR code menus and payments platform took off during COVID...and it looks like investors are hungry for more.

What's the key learning?

  • Melbourne-based mobile ordering and payments platform, Mr Yum, just announced they've raised a further US$65 million
  • This Series A investment brings the company's total cash injection in 2021 to around $103 million
  • When it comes to startup funding, there are often a few terms that get thrown around (i.e. seed round, Series A, Series B...).

Background: Mr Yum are a Melbourne-based mobile ordering and payments platform that were founded back in 2018. Their QR codes feature on restaurant tables, and took off during COVID when no-one wanted to touch grotty menus.

What happened: Mr Yum just announced they've raised a further US$65 million, led by investment firm Tiger Global (which has investments in Amazon, Peloton and even Microsoft).

What else: This Series A investment brings the company's total cash injection in 2021 to around $103 million. 

So what's the key learning?

💡When it comes to startup funding, there are often a few terms that get thrown around. 

💡To start with the basics, we've got:

  1. The Seed Round - The funding the company received before it actually produces a finished project (i.e. it's a seed that needs money to grow)
  2. The Series A Round - The funding received when there's a product and clear evidence of traction (usually funded by investors who want equity in the company)
  3. The Series B Round - The funding a business received to help meet new levels of demand (i.e. to take it to the next level).

💡There's a Series C, D and E as well, which is when companies are already successful and want more capital to help develop new products, expand into markets...or even acquire new companies. But it looks like Mr Yum is on its way to big things!

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