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· Posted on
February 21, 2024

Murdoch explores a re-merger of his media empire that could be bigger than J.Lo and Ben Affleck's reconciliation

What's the key learning?

  • News Corp and Fox are both controlled by Rupert Murdoch's media empire.
  • The two companies were split up in 2013 when the newspaper businesses were in trouble, but now there's plans of a reconciliation to bring the 'news' and 'sport' back together.
  • This re-merger would bring together two of the most powerful media assets into a single business.

👉Background: News Corp and Fox are both controlled by Rupert Murdoch's media empire. By 2000, News Corp owned over 800 companies in more than 50 countries.

👉 What happened: These two companies own a heap of companies that you know and use daily:

  • News Corp owns everything from The Australian newspaper to The Wall Street Journal, as well as stakes in companies like REA.
  • Fox owns Fox News and Fox Sports, and has a large stake in Foxtel.

👉 What else: In 2013, when the newspaper businesses were in trouble, the two companies were split up. But now there's plans of a reconciliation to bring the 'news' and 'sport' back together under one, gigantic roof.

What's the key learning?

💡In a world where content has become commoditised, news and sport have become the only two key differentiators.

💡With competition so high with streaming services, it has become hard for media companies to create true product differentiation. As for News Corp and Fox, they’ve identified news and sport as the only ways to cut through the noise.

💡This re-merger would bring together two of the most powerful media assets into a single business. Together Fox and News Corp generated $US24 billion in combined revenue last year.

‍

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