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1
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· Posted on
February 21, 2024

News Corp encourages its staff to use ChatGPT so it's a bots world and we just live in it

News Corp reckons its journalists should give the chatbot a spin.

What's the key learning?

  • News Corp is planning to create an AI Working Group to explore new opportunities, which comes at the same time that it announced cutting 5% of its global workforce.
  • With the rise of AI writing tools, journalists and other content writers risk being somewhat replaced by AI.
  • From a pure business perspective, it makes sense - AI, like ChatGPT, can help businesses cut costs because humans are expensive.

👉 Background: Most of us have heard of ChatGPT by now - the AI chatbot that is trained on pretty much all the information on the internet until September 2021.

👉 What happened: News Corp Australia has sent an email to staff saying that News Corp would create an AI Working Group to explore new opportunities. But in the meantime, News Corp reckons its journalists should give the chatbot a spin.

👉 What else: This comes at the same time that NewsCorp announced it would be cutting 5% of its global workforce. So AI may just become a more central part of journalism in the coming years.

What's the key learning?

💡With the rise of AI writing tools, journalists and other content writers risk being somewhat replaced by AI.

💡From a pure business perspective, it makes sense - AI, like ChatGPT, can help businesses cut costs because humans are expensive. And because humans can kinda be slow (no coffee breaks for the bots).

💡 It’s currently unclear how far media outlets can and will go in its plans to reduce costs and increase output.

  • In November 2022,  tech news site CNET secretly started using ChatGPT to write entire articles but they had to issue corrections to many of the articles and there were calls of plagiarism too.

‍

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