Nike's already in Fortnite games, the ~metaverse~ and all over augmented reality...now, they're taking a leap into crypto.
Background: Nike are the sportswear OGs - and they reckon they're very forward-thinking. This crew are already in Fortnite games, the ~metaverse~ and all over augmented reality.
What happened: Now, Nike are taking a massive leap into the crypto world by acquiring NFT studio RTFKT (pronounced artefact, for all you acronym noobs).
What else: RTFKT have already dabbled in creating virtual shoes, so it's a nice fit. While the terms of the deal haven't been disclosed, the company was valued at US$33.3 million back in May.
💡A business model is a strategic plan that a business creates to earn money. But the world is constantly changing and these business models need to adapt.
💡Nike started out in the early 60s as a company that sold Japanese running shoes. Then it began manufacturing its own shoes...and later clothing.
💡 It brought Air Jordans to the digital world via Fortnite...invested in the metaverse..and now, bought an NFT studio.
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