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2
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· Posted on
February 21, 2024

Nike makes online sales unavailable in Russia

Given the conflict in Russia and Ukraine, we can excuse Nike for going agains its 'Just Do It' ethos.

What's the key learning?

  • Following the Russia-Ukraine conflict, Nike has made purchases on its website and app unavailable in Russia
  • The company says it's because it can't guarantee delivery of goods to customers in Russia and Ukraine
  • Nike's move is another example of how private companies are using their power and influence to impose sanctions against a country.

Background: Nike is the world's largest supplier of athletic shoes and apparel. We're talkin' revenue of more than US$37.4 billion in 2020.

What happened: Following the Russia-Ukraine conflict, Nike has made purchases on its website and app unavailable in Russia.

What else: The company says it's because it can't guarantee delivery of goods to customers in Russia and Ukraine, but it sounds part-logistical, part-political.

🔔 What's the key learning?

💡Nike's move is another example of how private companies are using their power and influence to impose sanctions against a country.

💡Large, Western brands are currently facing a range of challenges:

  • Logistics (aka delivery)
  • The falling value of the Russian ruble
  • Payment (because payment services have been limited in the country)
  • Reactions (aka how should private companies act in the face of war?)

💡But Nike ain't the only ones taking a stand. Hollywood studios like Disney, Warner Bros and Sony Pictures are pausing theatrical releases of upcoming films in Russia Watch this space for a whole lot more.

‍

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