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· Posted on
February 21, 2024

Nine Entertainment gallops towards a Melbourne Cup deal after Seven fails the vet check

Seven Media has pulled out of the bidding war to broadcast the Melbourne Cup for the next six years.

What's the key learning?

  • Nine Entertainment is the only one left in the bidding war to broadcast the Melbourne Cup for the next six years after Seven Media pulled out.
  • Nine will be buying the rights off Tabcorp because the latter is required to offer the rights to a free-to-air network under federal anti-siphoning laws.
  • Anti-siphoning laws are designed to keep certain cultural or sporting events free for the public.

👉 Background: Seven and the Melbourne Cup go together like a punter and its losing betting slips. In fact, the Melbourne Cup was on Channel 7 for 17 years between 2002 and 2019.

👉 What happened: But now, Seven Media has pulled out of the bidding war to broadcast the Melbourne Cup for the next six years. And with no other network left in the running, it looks like the deal is a one-horse race… Nine.. or Nine?

👉 What else: Nine will be buying the rights off Tabcorp. That’s because Tabcorp owns the Melbourne Cup rights but is required to offer the rights to a free-to-air network under federal anti-siphoning laws.

What's the key learning?

💡Anti-siphoning laws are designed to keep certain cultural or sporting events free for the public. These laws stop pay-TV providers like Foxtel from getting exclusive broadcasting rights to significant events.

💡Think: Olympic Games, Commonwealth Games, AFL and the Melbourne Cup,

💡That means pay-TV providers can’t buy rights to these events unless free-to-air broadcasters have purchased the rights first.

‍

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