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· Posted on
February 21, 2024

Nine Entertainment smashed expectations but it ain't immune to the streaming struggles

Nine Entertainment smashed expectations with its profit and revenue, but that doesn't protect it from Aussie streaming service struggles.

What's the key learning?

  • Nine Entertainment's $315 million profit is up 35% and revenue is up 15% to $2.7 billion
  • Nine Entertainment hasn't quite hit the financial straps of its streaming service area yet, and streaming services globally are already struggling with oversaturation
  • Running a streaming service can be expensive, from marketing and licencing to creating new content - so you'll need a lot of subscribers to recoup these costs

👉Background: Nine Entertainment is the Aussie media company and it’s a whole lot more than just Channel Nine. It also owns the Sydney Morning Herald, The Age, The Australian Financial Review and a chunky amount of Domain Group.

👉 What happened: Overall, Nine's doing pretty nicely. The company's $315 million profit is up 35% and revenue is up 15% to $2.7 billion. The broadcast and publishing arms of the business experienced record growth.

👉 What else: Buuuuut there's one area of the business that hasn't quite hit its financial straps yet: Stan, the Aussie streaming service.

What's the key learning?

💡Streaming services globally are struggling with oversaturation and subscription fatigue… and nobody’s immune. Running a streaming service can be expensive, from marketing and licencing to creating new content.

💡So you need a lot of subscribers to recoup those costs. Stan has over 2.4 million subscribers and raked in $381 million in revenue. But when you look at its actual EBITDA… it's only around $28 million.

💡But it's not just Stan - the whole streaming industry is being hit. So there may be more of a streaming shakeup still to come.

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