Move over Enrique, there's a new hero in town...and it's plant-based milk brand Milklab.
Background: Noumi is an ASX-listed food company. It used to be called Freedom Foods Group, but after a rough coupla years, the company had a complete re-brand.
What happened: Despite the re-brand, Noumi didn't reveal the best results. Company's earnings were down 79% to $4.6 million for the first half of the FY2022.
What else: In amongst the COVID lockdowns, supply chain issues, staffing shortages and inflation, there's been one, beautiful 💎 in the rough: Milklab. Its sales shot up 32% in Australia and 64% in export markets as it becomes the saving grace and hero for Noumi.
💡Hero products are generally a business' best-selling product, and one that's always front and centre of the company's business strategy.
💡In other words, if a business had to sell just one product...the hero product would be it. But there's more to a hero product that meets the eye.
💡Hero products need to be the best product at communicating a brand's message and values to the audience. And not only is Milklab Noumi's best-seller...it also aligns with its mission to spread the plant-based word.
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