OnlyFans generated more than $5.6 billion USD worth of payments through its platform and pocketed around $1 billion in revenue.
👉 Background: OnlyFans is the subscription platform where people pay to get access to their favourite creator's content - except this platform has one sexy difference - it's largely used by content creators who are producing adult content.
👉 What happened: Now, OnlyFans has released its full-year results to November 2022. It generated more than $5.6 billion USD worth of payments through its platform over the 12 months, which is up 17%. And, it pocketed around $1 billion in revenue.
👉 What else: Interestingly, this was the first time that more than half of revenues were made from non-subscription services. Think: tips, on-demand paid content, and even private messaging.
💡When one revenue stream slows, others can compensate.
💡OnlyFans has evolved from being just a one-trick pony - subscriptions - to a diversified company. Their income streams now include everything from recurring SaaS (Sexy-as-a-Service) as well as one-off tips and other paid, exclusive content.
💡And it makes sense. In the music industry, when you create a successful band, you can make money from album sales... but also concerts, merchandise, and even licensing. And OnlyFans is following this lead for its creators.
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