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· Posted on
February 21, 2024

OpenWeb just became a unicorn 'cos there are too many rude people on FB

OpenWeb are a social engagement platform that builds online communities, and helps publishers monitor online comments sections within those communities.

What's the key learning?

  • After its latest funding round, OpenWeb has been valued at US$1.1 billion - the magical unicorn status.
  • More than 53% of Australians have experienced cyber bullying, according to headspace (we've copped it too)
  • So, OpenWeb's trying to create trusted spaces to build relationships online.

Background: OpenWeb are a social engagement platform that builds online communities, and helps publishers monitor online comments sections within those communities.

What happened: The company are used by publishers like Refinery29, HuffPost and Techcrunch to get rid of toxic comments and make space for safe, open communication amongst readers.

What else: After its latest funding round, the company has been valued at US$1.1 billion - the magical unicorn status.

So what's the key learning?

💡The social platforms that were originally designed to bring us together, like Facebook, Insta, TikTok...are often pushing us apart these days.

💡In fact, more than 53% of Australians have experienced cyber bullying, according to headspace (we've copped it too). And because of this, publishers are moving away from building audiences on social media.

💡Instead, they’re trying to create other trusted spaces to build relationships (on their app or website). And it's needed more than ever. A recent High Court case in Australia found that publishers need to be responsible for comments on their socials...which has laid the foundation for OpenWeb to flourish.

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