Optus is begging that the FIFA Women's World Cup might be the lifeline to turn things around.
👉 Background: Optus had a disastrous 2022 after the cyberattack that affected 10 million current and former customers. After that, it's believed that Optus lost at least 10% of its customers but over 50% of the total customers are still considering their options.
👉 What happened: Now, as the FIFA Women's World Cup is about to kick off on Thursday, Optus is begging that this major event might be the lifeline to turn things around.
👉 What else: YouGov has found that about two-thirds of Australians plan to watch at least one of the games. And as the official broadcaster of the tournament, Optus is trying to hustle to revive its rep.
💡When faced with a crisis, companies often look for creative ways to bounce back. For Optus, they're trying to leverage the cultural significance of a major sports event to rebuild its brand and regain the public's trust.
💡Another brand faced a similar hurdle: In 2010, Domino's admitted that their pizzas weren't up to the mark and promised to reinvent their recipes, keeping customers involved in the process. In the end, this actually helped turn around their fortunes.
💡 The big question is whether they can score a Sam-Kerr-esque goal with their reputation recovery orrrrr do they let this one get past the keeper too?
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