Optus Sports launched in 2016 after winning the rights to the English Premier League, and let me tell ya...this did not go down well with soccer fans.
Background: Optus are the number two mobile carrier in Australia. But outside of cell services, they're a big player in the sports streaming biz thanks to Optus Sports.
What happened: Optus Sports launched in 2016 after winning the rights to the English Premier League, and let me tell ya...this did not go down well with soccer fans.
What else: After that, Optus started building a pretty big portfolio of sports for their new service. We're talkin' regional soccer comps, as well as the Women's World Cup and the cricket. And now, they've won the streaming rights to the EPL for another 6 years in a blind auction.
💡Blind auctions are a type of auction where bidders submit private bids at the same time. It means no bidder knows the bid of any other participant...or who the participant is.
💡 The highest bidder, wins. But the trouble is, you don't know whether your opponent has bid $1 more...or $1 billion more. You're really flying blind.
💡In many sports, strategic considerations like reach and exposure of the sport are more important than absolute dollars. But the EPL seem to prefer the highest-bidder-wins model.
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