Tired of screaming kids on plane? What about your partner's snoring? Peloton's got you, fam.
Background: Peloton's the massive fitness company known for expensive bikes and other fitness equipment. Ya know, the one that sits behind your CEO on Zoom? It's also a fitness app.
What happened: Peloton has just partnered with Delta Airlines (one of the biggest airlines in the northern hemisphere) to bring some of Peloton's classes to Delta's in-flight entertainment system.
What else: The classes range from 5 to 20 minutes, and are designed to help passengers relax, stretch or fall asleep. It ain't here in Aus yet...but u up, Qantas?
💡As the world opens up, companies that specialised in at-home services need to find a way to stay relevant. So, Peloton wants to evolve from at-home fitness specialist...to a Shakira-style whenever, wherever fitness specialist.
💡Peloton had a ripper year during COVID, but the shine has worn off. Shares are down 40% for the year, so the company has been forced to expand into a broader health and wellness brand to keep up.
💡So far, they've launched an event for Peloton fans, an activewear line, and branched out into airlines. Soon we'll be saying, 'Ya know me mate, I refuse to fly on a plane without a Peloton'.
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