Last week, the new Sex And The City spin-off, And Just Like That, premiered. And well, there's a dark twist...
Background: Last week, the new Sex And The City spin-off, And Just Like That, premiered. And well, there's a dark twist that sent the internet into a frenzy...and Peloton shares tumbling. Semi-spoiler alert.
What happened: One of the characters died from a heart attack after taking a 45-minute Peloton class. And while Peloton knew their product would feature in the series...they didn't realise it'd be like that.
What else: And just like that, Peloton shares fell 11%. Peloton's been trying to make light of it with a new ad...but really, they're in #damagecontrol.
💡Product placement is a form of advertising where branded goods are featured in movies or TV series.
💡It's generally an effective way for brands to generate positive publicity, because people associate the brand or product with their favourite characters.
💡But it ain't always a hit. If a product is used in a negative way, it can actually have the opposite effect...like when Cristiano Ronaldo snubbed Coke at a press conference this year, and sent the company's market value down US$4 billion. And just like what we're seeing now with Peloton.
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