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· Posted on
February 21, 2024

Someone mix Peloton a drink 'cos things have gone from bad to worse

Peloton are the exercise equipment company behind those spensy exercise bikes every celeb has (Lizzo, Venus Williams...even Joe Biden). 

What's the key learning?

  • Peloton shares are tracking 85% lower from their peak...and internal docs show Peloton is pausing production of its bikes and treadmills
  • The days of companies booming off the pandemic might be behind us. And we're not just talking fitness companies. It's all companies in all industries.

Background: Peloton are the exercise equipment company behind those exxy exercise bikes every celeb has (Lizzo, Venus Williams...even Joe Biden). 

What happened: During the pandemic, Peloton took off because gyms were forced to close. In fact, their share price rose around 725% between March and December 2020.

What else: But now, shares are tracking 85% lower than their peak. But that's not all...internal docs show Peloton is pausing production of its main stationary bikes and its treadmills, because there just isn't enough demand. 

So what's the key learning?

💡The days of companies booming off the pandemic might be behind us. And we're not just talking fitness companies. It's all companies in all industries.

💡COVID-19 saw a tonne of restrictions and lockdowns around the world, and this changed the way we lived and worked. While some businesses suffered (i.e. retail and hospo), others killed it.

💡But now, the pandemic shine has kinda worn off. And Peloton...well, we know that story. But it might mean there's a Peloton discount coming to your hot little hands before you expected it.

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