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· Posted on
February 21, 2024

A new hot bombshell has entered the villa... and it wants you to sleep in exchange for Pokemons

There's a new app that allows people to catch Pokemon while they sleep.

What's the key learning?

  • Niantic, the Pokemon Sleep app developer, is focusing on sleep-tech and trying to gamify the 'sleeping experience'.
  • As more consumers embrace sleep health, wellness apps are looking to tap into this growing area to stay competitive.
  • The wellness market is valued at about $1.5 trillion USD and it is continuing to grow.

👉 Background: We all remember Pokemon Go, the augmented reality phone game where you try to catch Pokemon.

  • It was downloaded over 100 million times in the month it was launched.
  • It raked in over $1 billion USD from their in-app purchases over the last three years.

👉 What happened: Now, a new hot bombshell has entered the villa... and it's Pokemon Sleep! It's an app where you catch Pokemon while you sleep. The app listens to your sleep and you get rewarded with Pokemon for deep sleep.

👉 What else: It looks like the app developer, Niantic, is trying to hit the jackpot once again. But this time, it's focusing on sleep-tech and trying to gamify the 'sleeping experience'.

What's the key learning?

💡As more consumers embrace sleep health, wellness apps are looking to tap into this growing area to stay competitive.

💡The wellness market is valued at about $1.5 trillion USD and it is continuing to grow. So, companies like Niantic are leveraging gamification to make a traditionally dry task—like sleeping–into a game.

💡We might not need Pokemon Go in order to go for a walk or Pokemon Sleep to fall asleep... But if it helps us catch MewTwo or Kangaskhan, then we're sure into sleep.

‍

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