👉 Background: Back in early 2020, when COVID forced the whole country (and world?) into major lockdowns, many high-end restaurants were considering shutting down for good.

👉 What happened: Melbourne chef Shane Delia launched Providoor in Melbourne and expanded into Sydney and Brisbane. It generated more than $70 million in sales in its first 18 months.

• You could order your fav meal from a high-end restaurant
• You could complete the last 20% of the meal at home
• You felt like a full-blown chef and it still had that element of being fresh

👉 What else: But sadly, after 3 years…and with restaurants well and truly back open, Providoor has shut down after one of its major shareholders withdrew capital.

What's the key learning?

💡COVID created a false economy that lulled many into a false sense of success… or failure. We know that it caused some businesses, like restaurants and physical retailers, to struggle big time.

💡Other businesses, that were online and in our homes were able to thrive:

• Zoom saw its share price jump 770% at its peak
• Peleton saw its share price jump 506% at its peak
• Providoor was able to deliver over 1.2 million meals during the COVID restrictions

💡Providoor was built to solve a specific problem that arose during the pandemic and it struggled to find a way to adapt to a post-COVID world..