👉 Background: Despite Qantas' annual net profit of nearly $2.5 billion, controversies have hit it harder than that fee for going over your 7kg limit:

• There were allegations of improper government influence during the recent Qatar-Airways-gate
• There were questions about anti-competitive practices around pricing
• There were accusations that they sold tickets for cancelled flights aka 'ghost flights'.

👉 What happened: Now, Qantas has accelerated its CEO transition, which was planned for two months' time. Current CEO Alan Joyce stepped down yesterday to make way for new CEO, Vanessa Hudson.

👉 What else: And while Qantas' financial results have never been better, its reputation is arguably crashing faster than its in-flight wifi connection.

What's the key learning?

💡When a company is hitting rock bottom, a change in leadership can serve as a 'reset button.'

💡For a new CEO, this can be pretty advantageous. Any improvement to Qantas' reputation can be directly attributed to the new CEO's strategies and decisions. And, this can be a powerful tool for rebuilding public confidence and employee morale.

💡While rebuilding reputation is one thing, improving Qantas' strong financial performance is another. And that will be another entirely different challenge for the new CEO.

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