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2
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· Posted on
February 21, 2024

Qantas slashes frequent flyer points needed to book holiday packages so pack ya bags 🧳

Qantas' Frequent Flyer program is one of Australia's most popular loyalty schemes, with 12 million members. Holy smokes!

What's the key learning?

  • Qantas is slashing the amount of frequent flyer points required to book hotels by 30%-45%
  • It's all part of Qantas' plan to update its program to maintain relevance and profits
  • Qantas is predicting a big travel boom...so it's switching up its strategy by lowering prices.

Background: Qantas' Frequent Flyer program is one of Australia's most popular loyalty schemes, with 12 million members. Holy smokes!

What happened: Before COVID, the Frequent Flyer program was one of the company's most profitable divisions. But during and after...it took a massive hit. We're talking around 30% losses.

What else: Qantas have a plan to turn things around: they'll slash the amount of frequent flyer points required to book hotels by 30%-45%. So pack ya bags.

So what's the key learning?

💡When consumer behaviour changes, businesses need to update their models to maintain relevance and profits.

💡In Australia, with border restrictions changing all the time, many of us have been hesitant to leave our home towns. But Qantas is predicting a big travel boom. 

💡In order to stay relevant (and get people using up their Frequent Flyer points again), Qantas is switching up the strategy by lowering prices.

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