Every year, Spotify comes out with its personalised end-of-year wraps. Now, Reddit's joined in on the fun.
Background: Every year, Spotify comes out with its personalised end-of-year wraps. It tells users what their most-listened songs and artists were...and then it's plastered all over Instagram for the next day or two.
What happened: Now, Reddit's joined in on the fun with their own, personalised recap feature called Reddit Recaps.
What else: The new feature tells users about the communities they engaged with the most...and the topics they spoke about...So this year, it'll be all about Gamestop.
💡End-of-year recaps aren't just a bitta fun. They're a planned and calculated manoeuvre to use customers as a marketing tool.
💡 In 2020, Spotify Wrapped saw Spotify's mobile app downloads increase by a whopping 21% in the first week of December.
💡Basically, by encouraging Spotify listeners to share their music taste, they're amplifying the brand's reach...which sees them achieve hundreds of millions of eyeballs organically. And, it's why we're seeing platforms like Reddit and even Tinder join in on the recap ruckus.
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